Google Analytics can provide invaluable
information about your website and its visitors:
Having a beautifully designed website which functions like a dream is only half the online battle. Your website needs to be successfully marketed and ranked in the search engines in order to gain visitors, and ultimately, customers.
SEO stands for Search Engine Optimisation. It is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines such as Google, Yahoo! and Bing.
SEO is one of the most important processes that any modern business can undertake in today’s digital world. We are experts in search engine marketing, and our detailed knowledge of both on-page and off-page search engine optimisation can ensure that your website achieves high rankings and the rewards that it brings.
We use safe ‘white-hat’ SEO techniques, combining on-page and off-page services to give your website a natural and efficient SEO campaign. We will simultaneously grow your brand’s online presence throughout the social media and blogging sphere. Our experts are fully on the ball regarding the ever-changing trends and guidelines in the SEO marketplace such as the relatively recent Google Penguin and Panda updates.
Find out what your visitors searched
in Google to find your website:
We appreciate a lot of our clients want to focus on running their business and leave the geeky stuff up to us. Using tools such as Google Analytics, we will provide you with regular SEO reports, showing your increased rankings, inbound links, hits and visitor statistics.
Learn insightful statistics on where
your visitors came from:
Keywords are the search terms that people type into search engines such as Google. We will work together with you to decide upon the optimum keywords to target for both your business goals and your budgets. To find the right keywords, we do not only look into your business, we also run analysis on your competitors to see what keywords they are targeting, and if there are any gaps in the market.
Our on-page SEO work starts with deep analysis of your website design, structure and development. In order to get your SEO campaign off the best start possible, we will make improvements to your web page hierarchy, page text, HTML coding, internal links, image optimisation and more.
Discover the location of your visitors:
Off-Page SEO is where the campaign really comes to life. We will create, maintain and manage your brand across a wide range of social media platforms such as Facebook, Twitter, Google Plus+, LinkedIn and Pinterest. We will write regular industry blog articles and not only post them to your very own custom designed Wordpress blog, but also across various blog submission and social bookmarking websites.
Our range of naturally structured link building and directory submission techniques will help your website steadily climb the rankings which will ultimately reap so many rewards.
Adwords adverts can be found on the
right column and very top results of google:
Whereas climbing the organic rankings on search engines takes time and patients, Google Adwords will instantly bring your website to the first page of Google. Although you do have to pay to be there of course! Payments run on a Cost Per Click (CPC) basis. I.e. every time someone clicks on your advert, you are charged a fee. These costs widely vary depending on how competitive your industry is. Generally speaking, adverts CPC is typically within 0.30p - £2 per click. Although some hugely competitive industries, such as insurance, can incur much higher costs.
Setting up and managing a Google Adwords account can be a tricky, and sometimes costly experience. Inexperienced users have been known to throw away thousands of pounds without an optimum return on their advertisements.
Let us take all of the hassle out of setting up and managing your campaigns. We will place your adverts at the top of the search page for your target keywords. We will also edit your adverts, keywords and manage your budget until you start seeing customers, leads and enquiries filter through from your campaigns.
If you would like to know more about Google Adwords, pleased contact us.